Alfred rules over a vast kingdom hidden from the human eye in Norway. Access is only granted through the Forest of Doom.

He had set up an alliance with the OPLF (Oppressed Pets Liberation Front) and arranged to have Torz kidnapped from New York by the Karate Badgers on their behalf.

In the past an investment in Fish Fingers and Custard with Stuart the Mercenary Fox had failed badly, this meant that on his return Stuart would be in deep trouble.